ESPN Media

Social Content

Context

As a social content producer at ESPN, I had the opportunity to work in a multicultural team covering Premier League, International and European football competitions. I mainly worked on ESPN FC and ESPN UK social channels in collaboration with marketing, editorial and wider creative teams.

This role was based in London but I worked with teams from Brazil, Australia and the US.

Company

ESPN Media

Role

Visual Design
Social Management Content Strategy

My Role

My role at ESPN was centred around content production and distribution. My main responsibilities were related to the planning and publishing of content across our social channels on a daily basis. This involved working with our stats and editorial teams as well as covering breaking news stories in a very fast paced environment.

I was also responsible for the production of sports graphics, working with visual templates, and editing video content for our YouTube channels.

Outcomes

  • Designed and edited content (graphics and video) for ESPN's social channels covering Premier League, European and International football competitions; our team exceeded monthly targets and hit annual growth goal within eight months.
  • Supported ESPN's social media news and content output in a fast-paced environment. Worked in an international team with journalists, producers and designers across different continents.
  • Project managed a daily schedule of content, focused on prioritisation of stories, optimising for growth and engagement across social media.

      Sports Graphics

      Below, you can see a selection of content that I have produced for ESPN. This content was published by ESPN’s main channels across the most popular social platforms.

      Competitions

      During my time at ESPN, I had the opportunity to cover the World Cup in 2018, Champions League football (including the Final) as well as most Premier League games throughout the season.

      Performance

      Our main KPIs to benchmark against when producing content were growth and engagement. Below, you can find some of the posts and graphics lifted directly from ESPN’s social feeds.

      Other Projects